Los Angeles, CA - November 2024 - Golden Goose and Grammy-winning artist Post Malone shattered sales records with their second collaboration, which generated **$28Minrevenue\ast \ast withinhoursofitsNovember9launch\mathrm{.}The12-piececollectionincludedlimited-edition\ast \ast 24Kgold-foilSuperstars\ast \ast ($1,200) and distressed leather boots featuring Malone's "Always Tired" logo.

Despite website crashes and virtual queues exceeding 50,000 users, resellers quickly listed pairs on StockX for 300% markups. "This collab outperformed Travis Scott x Nike last quarter," noted sneaker analyst Matt Powell. The drop's success comes as Golden Goose invests heavily in celebrity partnerships, with rumors of a Rihanna-designed line circulating for 2025.

Critics highlight the irony of Malone—known for his anti-materialism lyrics—promoting $1,000 sneakers. Golden Goose responded by allocating 10% of proceeds to Malone's Posty Cares mental health foundation.